True Religion was founded in 2002 by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built the brand based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic. The brand offers a wide range of styles in nearly every category and embraces the motto: "Its all about the fit." True Religion clothing is made for and by people who don't follow trends, they set them. The story of how True Religion came to be is a uniquely American tale.