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GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. ... In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. During the 1980s, Guess was one of the most popular brands of denim jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, a men's line debuted in 1983. In 1984, Guess introduced its new line of watches known as "Guess", "Guess Steel", and the "Guess Collection". The watch line is still in existence today (although under different product lines) and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess". The line is now incorporated with clothing for toddlers and kids called GUESS kids.