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The BOSS KIDS covers the design, production, and worldwide distribution of a BOSS KIDS collection developed for boys and girls aged 4–16 with a focus on teenagers. The product range offers complete looks, from head to toe. Key products are T-shirts and sweatshirts, elevated with the red label logo or seasonal eye-catching mini-me prints, designed to correspond with BOSS seasonal fashion collections for adults. The collection is inspired by style and leisure and includes statement HUGO denim pieces.